BMW by ITALDESIGN

Italdesign Giugiaro S.p.A. is a design and engineering company and brand based in Moncalieri, Italy, that traces its roots to the 1968 foundation of Studi Italiani Realizzazione Prototipi S.p.A. by Giorgetto Giugiaro and Aldo Mantovani. Best known for its automobile design work, Italdesign also offers product design, project management, styling, packaging, engineering, modeling, prototyping and testing services to manufacturers worldwide. As of 2010, Italdesign employs 800 people.

On August 9, 2010, Volkswagen Group subsidiary Audi's subsidiary Lamborghini acquired 90.1% of the shares of Italdesign Giugiaro S.p.A., including the brand name rights and patents. The remaining shares were sold to Audi on 28 June 2015, with Giorgetto Giugiaro resigning from the firm at the same time.