EBRO

During the late-1960s and early-1970s, the company took over four Spanish light vehicle makers: Fadisa, (Alfa Romeo Romeo vans), Aisa (Avia trucks), Siata (SEAT car derived minivans), and Viasa [es] (various Jeep 4x4s and Forward Control utility vehicles). It also took over the Spanish branch of Perkins engines.

This resulted in a real frenzy of badge engineering, as one could see Avia-badged Jeeps, Ebro-badged Alfa-Romeos, and so on. Meanwhile, Ebro introduced tilt-cab Ford 'D'-Series derived models for loads of between l'/2 and 7 tons and gradually added new models until the range covered 2- and 3-axle rigids and articulated types from 3 to 27 tons capacity.

Ebro also entered the agricultural tractor market through a license agreement with Massey-Ferguson, which eventually led to the later becoming the controlling shareholder in Motor Ibérica.