CORD

Cord was a brand of American luxury automobile manufactured by the Auburn Automobile Company of Connersville, Indiana, from 1929 to 1932 and again in 1936 and 1937.

Auburn was wholly owned by the Cord Corporation, founded and run by E. L. Cord as a holding company for his many transportation interests (which included the Lycoming engines, Stinson aircraft, and Checker Motors). Cord was noted for its innovative technology and streamlined designs.

Innovations

Cord innovations include front-wheel drive on the L-29 and hidden headlamps on the 810 and 812.

Though DeSoto used them in 1942, hidden headlamps did not reappear as a luxury feature until the 1960s, beginning with the 1963 Chevrolet Corvette. It was followed two years later by another General Motors product, the Buick Riviera, whose GM stylists later stated they were trying to capture the "feel" of the Cord's design.

"Servo" shifting was accomplished through a Bendix electro-vacuum pre-selector mechanism (a type of electromechanical shifting).