MASERATI by PININFARINA

Specialist coachbuilder

 

Battista "Pinin" Farina and his son Sergio, c. 1950

When automobile designer and builder Battista "Pinin" Farina broke away from his brother's coachbuilding firm, Stabilimenti Farina, in 1928, he founded "Carrozzeria Pinin Farina" with financial help from his wife's family and Vincenzo Lancia. That first year the firm employed eighteen and built 50 automobile bodies.

On 22 May 1930 papers were filed to become a corporation, Società anonima Carrozzeria Pinin Farina headquartered in Turin, Italy, at 107 Corso Trapani. During the 1930s, the company built bodies for Lancia, Alfa Romeo, Isotta Fraschini, Hispano-Suiza, Fiat, Cadillac, and Rolls-Royce. With its close relationship with Lancia, the pioneer of the monocoque in automobile design, Farina became the first coachbuilder to build bodies for the new technique also known as unibody construction. This development happened in the mid-1930s when others saw the frameless construction as the end of the independent coachbuilder.

In 1939, World War II ended automobile production, but the company had 400 employees building 150 bodies a month. The war effort against the Allies brought work making ambulances and searchlight carriages. The Pinin Farina factory was destroyed by Allied bombers ending the firm's operations.