JETOUR

The Jetour brand was launched on January 22, 2018. During the brand launch, the original Jetour X70 crossover SUV was also introduced, riding on a new chassis called the iPeL, or intelligent platform of e-network and lightweight. Later in April during the 2018 Beijing Auto Show, Jetour introduced the Jetour X Electric Concept Car, which previewed the Jetour X90 crossover SUV. The entire Jetour product range would also be no smaller than midsize segments, with options for 5, 6, or 7-seat configurations, while offering Internal combustion engine, fully electric, and plug-in hybrid.

In July 2021, Yin Tongyue, chairman of Chery Holding Group announced that Jetour would be rebranded to Jetour Automobile, and will be "on an equal footing" with other brands under the group. The brand targeted to achieve an annual sales of 1 million vehicles by 2026.

In April 2023, during the 2023 Manila International Auto Show, the Jetour brand was launched for the Philippine market. The brand was launched in Russia in 2023.

In November 2023, Jetour announced its new energy sub-brand called Jetour Shanhai (Chinese: 捷途山海; pinyin: Jiétú Shānhǎi; lit. 'mountain and seas'), which will consist of 8 plug-in hybrid products, including L6, TL, P-3, T-2, L9, L7 and others. The first model introduced was the Shanhai L9, based on the Jetour X90.

In January 2024, the 1 millionth Jetour vehicle rolled off the production line, 65 months after the brand's establishment.

In April 2024, Jetour confirmed that it is preparing to produce right-hand drive vehicles to enter right-hand drive markets such as Indonesia and Malaysia.